Get ready to take your streetwear style to a whole new level this April with ALDI Australia’s first-ever own branded streetwear collection, which will be hitting the catwalks middle aisles around the country on Saturday 13 April.
Known for serving up some serious savings on your weekly shop, ALDI Australia is releasing its first ever own brand of loungewear, ALDImania, so customers can also serve with effortlessly chic, casual looks for less.
Shoppers will be able to share their savings loud and proud, donning ALDI’s signature colours with savings from head to toe. Whether it’s for cosying up at home or repping your new drip on the grocery run, this [market] fresh new collection has all the loungewear and streetwear essentials. ALDI Australia’s new limited-edition ALDImania collection features 23 items all under $20 – including stylish slides ($7.99), bucket hats and beanies ($7.99), fleece hoodies ($14.99), and even crisp white sneakers ($19.99).
Those in the know about ALDI’s hottest Special Buys can take the ‘run, don’t walk’ approach literally and in style with a pair of slick sneakers, while those who prefer to strut down the aisles can slip on some matching slides (worn with matching sports socks for extra cred, obvs). And for shoppers looking for a new emotional support water bottle, the double insulated mug is guaranteed to become your new best friend.
ALDI Australia’s Buying Director for ALDImania, Belinda Grice, says: “We have been offering our shoppers high-quality, affordable loungewear for years, but this is the first time we’ve brought our own brand of leisurewear to the middle aisles.”
“Designed to celebrate and champion our shoppers, this new range is made specifically with ALDI budgets in mind, without compromising on quality or comfort.”
This unique collection that contains sustainably sourced or recycled materials, has been crafted to create a mix-and-match aesthetic, so customers can inject their own sense of styling around the range!”
“We love the excitement and enthusiasm our shoppers have and look forward to seeing them share this passion on the outside with our first ALDImania collection.”
Below is the full list of ALDImania Special Buys available exclusively in stores on Saturday, 13 April.
Once the range is available in ALDI’s famous middle aisle, run— don’t walk— as your favourite items will only be available for a very limited-time.
- Sweatshirt (grey), hoodie (navy), trackpants (grey or navy), $14.99
- T-shirt (grey or white), $8.99
- Slides (grey stripe or navy), $7.99
- Sneakers, $19.99
- Socks (4 styles), $4.99
- Bucket Hat, $7.99
- Cap Hat, $7.99
- Beanie (2 styles), $7.99
- Compact Umbrella (3 designs), $6.99
- Double Walled Insulated Mug (3 designs), $9.99
To celebrate the release of these [market] fresh looks, ALDI Australia will be giving away 5 sets to its stylish shoppers via ALDI Australia Facebook Group. The competition opens on April 3.
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