ALDI releases new Camp Quality Special Buys range to support kids facing cancer

To support ALDI Australia’s Camp Quality Week, a range of Special Buys will be on sale from Saturday 25 September with proceeds giving children facing cancer a vital break to join a Camp Quality Kids’ Camp. ALDI Australia hopes to raise $1million this month to bring laughter, fun and friendship to over 1,200 children.

The Camp Quality Special Buys range will include three exclusive bucket hats ($9.99 each) for all ages with all proceeds donated to Camp Quality in support of its inaugural National Bucket Hat Day on Thursday 30 September.

Camp Quality’s services and programs support children who are dealing with their own cancer diagnosis, or the diagnosis of someone they love. Camp Quality provides kids and their families with a break from cancer through fun experiences, education, specialised cancer care, counselling and a supportive community; in-hospital, online, at school and away from it all on camps and retreats.

ALDI Australia Director Corporate Responsibility, Daniel Baker, said the product range is designed for families in the lead up to summer and Aussie shoppers can feel good their purchase is contributing to a positive cause.

“Responsibility is one of ALDI’s core values and we are proud to be able to give back to the communities in which we operate. Funds raised through the generous support of our employees, customers and business partners will enable kids facing cancer to join in on camps that provide a fun-filled setting to play outside, meet new friends and make happy memories not centred on sickness,” said Mr Baker.

“We have already raised $1 million just over 12 months into our partnership with Camp Quality and are so thankful to every person who has contributed. We hope those who are able to, can support Camp Quality once again this September.”

ALDI will have additional products in the Special Buys range where a portion of the sales will be donated to Camp Quality. Customers will also have the opportunity to donate at the registers or online. The range will include:

• Children’s Backpacks, $14.99
• Double Wall Stainless Steel Drink Bottle, $5.99
• Children’s Cotton Tee 2pk, $8.99
• Children’s Cotton PJ Set, $9.99
• Birthday Wrapping Paper 10m, $2.99
• Fashion Stationary, $4.99
• Tricare Kid’s Foam Soap 250ml $1.89
• Ombra Everyday Sunscreen 1L, $8.49

Camp Quality CEO, Deborah Thomas says ALDI Australia’s initiative, Camp Quality Week, taking place during Childhood Cancer Awareness month, is the perfect opportunity to drive awareness of the impact of childhood cancer on Australian families.

“Camp Quality is there for the 8,900 kids facing cancer who are registered for our services and programs. With childhood cancer on the increase, the need for our support is greater than ever,” says Camp Quality CEO, Deborah Thomas.

“No child should have to face the trauma of a cancer diagnosis without the fun experiences, education, specialist cancer care and supportive community that Camp Quality provides. It’s so heartening to see ALDI getting behind such an important cause. I hope everyone will join me in showing their support by sharing their bucket hat picture on social media on Thursday 30 September,” said Ms Thomas.

ALDI’s national charity partner, Camp Quality gives kids impacted by cancer the chance to be kids again in a fun, safe and supportive environment. They do this through positively changing a child’s cancer experience, with entertaining, play-based education and recreational camps and retreats that strengthen the mental wellbeing and improve the quality of life of children and their family.

ALDI began its partnership with Camp Quality in 2020 to help change the cancer story for Australian families. Throughout the three-year partnership, ALDI has committed to donating $1.5 million and raising another $1 million dollars every year for Camp Quality.

For more ways to get involved in Camp Quality Week, visit aldi.com.au/campqualityweek