Our Good Different Approach

If you’ve ever been to ALDI, you’ll know we’re not your average supermarket. We’ve never been satisfied with the status quo, or doing things that other supermarkets do. By doing things differently, we can provide top quality products at the lowest prices. That’s why we call it Good Different.

Our Price Promise commitment remains strong, with $3.1 billion in savings delivered directly to customers in 2022. And for those shoppers yet to make the switch, the downward pressure we place on grocery prices in Australia saved non-ALDI shoppers $675 million in 2022 and a massive $7.8 billion since we opened our doors here over 20 years ago. That’s real money back in the pockets of Australian families at a time when they need it most.

At ALDI, we’re all about homegrown goodness. In fact, 100% of our meat & eggs, 97% of fruit & veg and 82% of dairy comes from Down Under, so you know you’re tucking into the taste of Good Different. Aussie farmers consistently turn out some of the best produce in the world, and ALDI isn’t missing out due to our ‘Australia First’ supplier policy. This means ALDI is committed to buying locally unless the desired product is unavailable at the required quality or quantity. What that means is a supplier list that’s overwhelmingly Australian.

At ALDI, we believe in making a Good Difference to those who live and work in our beautiful, big backyard. That’s why our pillars, Good Planet, Good Health, Good Community and Good Business are at the core of everything we do. Find out more at our Sustainability Hub here.

Wednesday and Saturdays are special at ALDI. Twice a week, we offer our shoppers a range of Special Buys™ that can include anything from electronics, like LCD TVs, to clothing and furniture.  In keeping with our promise of smarter shopping, all our Special Buys™ offer high quality and value for money. Take a look at our catalogue to find out what’s in store today.

At ALDI you can shop a trolley full of winners with hundreds award winning products available every day. From fruit and veg, chocolate, coffee, cheese to wine and liquor, we have awards across a range of products including taking the top spot for Supermarkets in Canstar Australia’s Most Satisfied Customers 10 times in 12 years! Find out more about our award wins here.