As Aussies count down to the festive break, ALDI is coming in hot with an early Christmas present for thirsty Sydneysiders – a new pop-up pub serving craft beers without the exxy price tags.
Born out of a first of its kind collab down under, ALDI Australia with their mates at BrewDog are coming together to open Special Brews by ALDI – the most affordable night out in Sydney this Christmas (something everyone can toast to!). The Special Brews pop-up pub is a sneak peak at the limited-edish beer which will be on sale at ALDI stores* from Wednesday 20 December, until sold out.
About the Special Brews by ALDI experience
Opening its doors at the iconic Hotel Sweeney’s for one night only on Wednesday 13 December, Special Brews by ALDI has all the character you’d expect from an urban pub set against the backdrop of the summery Sydney skyline. From custom merch to chippies to snack on, cold Froth Whitlams flying out the wazoo, and what’s sure to be a top shelf crowd, Special Brews by ALDI will have it all. And the best bit? ALDI’s “Good Different” prices, with a can of the brand new and exclusive ALD IPA priced at just $3.25.
Aussies frothing for an exclusive first taste of the new ALD IPA at the Special Brews by ALDI pop-up will have to be quick though, as there are no bookings – meaning it is first come, first served on the night! Thirsty patrons can collect their punch card at the door and purchase up to three cans of ALD IPA, with ALDI and BrewDog slinging limited edition stubby holders and socks to commemorate this special occasion, and hold future, ALDI Tin Diesels.
Paul Handley, ALDI Beer Expert and Buying Director says, “Special Brews by ALDI and our new, exclusive ALD IPA with BrewDog is a first for ALDI Australia, expanding our award-winning range of beers and showing Aussies that they can enjoy a craft experience without the hefty prices. We are so excited to welcome patrons to this new experience and for Aussies to crack open the new ALD IPA.”
“Rest assured, if you have left your Christmas celebration plans to the last minute, Special Brews by ALDI is here to save the day – maybe even the entire silly season. Aussies know ALDI for delivering the best value on everyday groceries, but we’re taking it a step further by delivering a night out in Sydney for under a tenner this holiday season. We want to help Aussies come together and celebrate big – so don’t be a Scrooge, shout your mates or colleagues a round of ALD IPA this Christmas and still have enough left in the wallet for the taxi home after.”
About the Products
A crisp Brew Jackman is hardly complete without a salty, savoury snack. Special Brews will also be serving ALDI’s Blackstone “Black Edition” deli-style chips with the ALD IPA. In true craft pub fashion, these aren’t just your average chippies. Crafted from the best Aussie grown potatoes, patrons will have two NEW premium flavours to choose from: Smoky Chorizo, which is packed with the delicate spiciness of smoked paprika combined with pork, garlic and salt, or Truffle & Olive Oil, which uses luxurious truffles to deliver an earthy and pungent taste sensation, paired with the fresh notes of green olives. Whichever you choose though, you’ll be reaching into the far corner of the packet for the last specks of these goodies. Can’t make it to the pub? The new Blackstone “Black Edition” deli-style chips are available in ALDI stores across the country for a limited time only, for $3.49.
Ed Bott, BrewDog Australia CEO says, “Produced in our state-of-the-art brewery in sunny Brisbane, our new ALD IPA is packed with all the hops and flavours you dream of in a quintessential summertime beer. It may boast a price tag fitting for ALDI, but it is the same high quality that BrewDog fans are so used to enjoying across our entire range, so we hope that Aussies enjoy picking up a case of ALD IPA in their weekly shop and cracking open a cold one this summer. And as for Special Brews by ALDI, what more is there to say, except see you at the pub!”
Already got something in the calendar that day? Here’s what you need to know about ALD IPA
IPA lovers can pick up a four pack of ALD IPA for $13 at select ALDI stores around the country (where liquor is sold) from Wednesday 20 December. Brewed in Brisbane, ALD IPA is packed with no less than four different hops, providing a fresh, fruity ale with tasting notes of citrus, stone fruits and a hint of toast for any craft connoisseurs to pick up on, all at a sessionable 4% ABV – making it perfect for summer drinking.
Want us to spell out the details? Beer you go…
- Location: Hotel Sweeneys, 236 Clarence Street, Sydney New South Wales 2000
- Date: Wednesday 13 December, 3pm-7pm
- Spread the love: Customers can purchase up to three ALD IPAs, with each drink costing $3.25 per can. Once you’ve enjoyed your trifecta of tinnies (that’s max three – to be clear) feel free to explore the rest of Hotel Sweeney’s hospitality or love us and leave us so the next punter can join in the festivities. Chippies (ALDI’s premium Blackstone “Black Edition” deli-style chips in ‘Smokey Chorizo’ and ‘Truffle and Olive Oil’) are on the house.
- All for a good cause: In case it wasn’t already good enough, all proceeds from Special Brews by ALDI will be donated to ALDI’s national charity partner, Camp Quality, to go towards supporting kids facing cancer and their families.
Media Enquiry
For any further questions or information in relation to this story, please contact us via our Media Enquiry Form
